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How College Campuses Get an A for Sustainability

Colleges and universities are setting the standard for educational environmental friendliness. The Center for Green Schools defines a green campus as “a higher education community that is improving energy efficiency, conserving resources and enhancing environmental quality by educating for sustainability and creating healthy living and learning environments." The Roadmap to a Green campus suggests ecoconscious [...]

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How to Flip the Switch between B2B and B2C on Social Media

As the head of communications for a company that has been leading the way in sustainability solutions for the B2B industry since the mid 90s, breaking into the retail segment and changing our marketing tactics to reach consumers has been a bit of a challenge. Marketing to a business, whether your target consumer is a [...]

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Shape up Your Shipping: Be More Green for the Holidays

E-commerce retailers who are concerned that their customers might still prefer the brick and mortar shopping experience can rest easy. Recent research by UPS has found that an impressive 83 percent of online shoppers reported that they were happy with their experience, as opposed to just 63 percent of people who shopped at traditional stores. The [...]

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The Future of Sustainable Vehicles

Caring for your fellow human beings can come in many forms. Compassion can be more than just sympathizing with those who are suffering. Caring for the environment can also be a form of compassion and it can be as easy as starting with your car. Wards Auto reports the total number of automobiles worldwide has reached [...]

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How the Motorcycle Industry Is Evolving to Help Mother Earth

Not only are motorcycles cheaper to fuel than cars, but they also retain a better resale value. While it's obvious there are plenty of monetary pros to driving a motorcycle, what about their environmental impact? Keep in mind, even though they all have two wheels, not all motorcycles are created equal. Here's everything you need [...]

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The Bubble That Cannot Burst

If you have been on this Earth long enough, you have experienced a great deal. If you are somewhere in the middle age group like I am, you cannot ignore the multiple “bubbles” that we have experienced in our lifetime. There was the manufacturing bubble, the real estate bubble, the technology bubble; the list goes [...]

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The Sustainability Timeline

Actions and Events that have Shaped Environmental Sustainability...

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Corporate Responsibility is Good Business

Studies show consumers are more influenced by a company’s reputation than by its products and services. Corporate responsibility is what makes people trust and admire a company, buy what it’s selling, and invest in it. Supporting good causes, protecting the environment, ethical and transparent business dealings, and treating its employees well are what consumers pay [...]

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Is the Legal Industry Leading the Sustainability Movement?

Over the past several years I have met with hundreds of prospective clients, many of whom have become loyal and supportive to Emerald Brand's sustainable foodservice and facilities program. These clients fall under dozens of different industries, from hospitality and healthcare to financial and educational institutions. However, one particular sector that has caught our attention [...]

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15 Ways to Green Your Wedding

Congratulations! You’ve just gotten engaged to the love of your life, and bliss, joy, and excitement have ensued. Life is good. Then, before you know it, reality sets in. No, no, not the reality that you’re about to commit to spending the rest of your life with the same person, but the reality that a [...]

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